A lesson in mentoring
By Harvey Bucklin
What is a mentor? Do you have one? Should you be one?
From one person home-based businesses up through IBM and
Microsoft and many other corporate giants the principle
and practice of Relationship Marketing is now being
successfully implemented. Here is what it is and how it
I subscribe to numerous newsletters and eZines and print
publications dealing with Internet Marketing and there
is not a day that goes by that I don't see a reference
to Relationship Marketing. This is one of my favorite
subjects. Basically what we are talking about here is
one-on-one communication. This common-sense approach is
that you are most apt to buy from an individual that
you know and trust. Let me stress that. You buy from an
entity that you know and trust! That
is the essence of Relationship Marketing.
How is it done?
First off you must establish yourself as an honest and
trustworthy person or personna. This is the principle of
the "Golden Rule". Just treat others like you would like
to be treated. Now you need a point of reference... such
as your home, dirt-world business location or Website.
Someplace where others may interact with you somehow.
No matter what you market or how you wish to sell it the
best advice is to start with your family, friends and
neighbors and expand this little circle by degrees. In
other words the "6th Degree" principle. This means that
you know somebody and they know somebody and so on and
by the time it gets to the 6th circle of expansion you
have an association with virtually everyone in the world.
On the internet this is especially true.
The old and trite philosophy is that you first sell to
someone and then you treat them like an old friend. The
new, successful method is that you first establish
friends and then you can market to them. Gone are the
days of throwing out thousands of baited hooks to try
to catch a few prize fish. There are literally millions
of bad fishermen on the internet using this outdated
approach. Give it up! Disregard it! Delete it! NOW!
Participate in the New Digital Information Age of the
21st century. There are those that make things happen,
those that things happen to and those that say "What
happened?" Which are you? Which do you want to be?
So what is a mentor and how can you become one?
Be a friend to someone that needs a friend. Don't just
tell me that I can make thousands of dollars... Show me
exactly how I can make a few bucks and build from there.
Back up your words. I don't need a salesman. I need to
make money. Offer help before help is asked for. Don't
just be a salesman or an advisor or counsellor. Be all
of these. Be a mentor!
A mentor is someone that has concerns for YOUR personal
well-being because they truly believe that this
contributes to their own personal well-being. I have
mentored many and it is extremely rewarding. I have
also been mentored by many wonderful people (A special
thanks to Randy Ullbricht of SFI! You are a prince!)
and I have built many relationships that I will always
Mentoring is the heart and soul of relationship marketing.
It may take a little longer to get successful results but
they will last a lifetime and aren't you trying to build
an income for life and a life worth living?
Be a mentor!
Article by Harvey Bucklin-Internet Marketing Consultant
Writer, Editor, and Publisher of the Free Newsletter
"Successful Internet Marketing". To subscribe or view
the archives visit his Website "The FREE UNIVERSITY
of INTERNET MARKETING" at http://azpcpros.hypermart.net